Colere
Cultivating Culture At Every Level
Client: Colere
Industry: Leadership Development & Corporate Training
Service: Brand Ecosystem Development with Ongoing Partnership
Specialization: Hospitality Industry Leadership Programs
Colere is a leadership development company specializing in hospitality industry transformation. As "architects of transformation," they develop leaders at every level—from front-line team members to executive management—helping companies cultivate cultures of excellence through innovation, growth, and commitment to service.
The Snapshot
THE CHALLENGE
Colere faced a complex dual-audience branding challenge: they needed to sell leadership development programs to executives while ensuring the actual participants—middle management and team members—would engage with the content. Additionally, as their offerings expanded to include multiple programs and workshops, they needed a cohesive brand ecosystem that maintained consistency across diverse educational materials without creating visual chaos.
OUR PROCESS
Through our ongoing partnership, we applied our brand ecosystem methodology to solve Colere's multi-program challenge. We developed a master brand system that allows individual programs to have distinct visual identities while maintaining connection to the core Colere brand. This ecosystem approach ensures executives see professional consistency while participants can easily distinguish between different development offerings.
THE RESULT
The ecosystem approach enabled Colere to secure major contracts, including the local Hilton property, while maintaining clarity across multiple program offerings. Executives appreciate the systematic approach to leadership development, while participants can easily navigate between different workshops and programs. The visual ecosystem ensures professional consistency while allowing each program to have distinct identity and purpose.
The Solution
A Strategic Ecosystem for Educational Impact
We created a three-tier brand ecosystem: Colere as the master brand, the Leadership Development Program (LDP) with visual sub-branding, and individual workshops with their own visual sub-branding systems. The logo's three diagonal lines represent both Colere's leadership philosophies and the ecosystem structure—showing connection from master brand through programs to individual learning experiences.
DELIVERABLES
Master Brand Identity
Multiple Sub-Branding
Educational materials
Website Design
KEY INSIGHT
This partnership demonstrates how ecosystem thinking solves complex multi-program branding challenges. By creating a unified system that allows individual programs to maintain distinct identities while supporting the master brand, Colere can scale their offerings without losing brand coherence—exactly the strategic synchronization that drives business growth.