Two Generations,
One Seamless Brand:
How We Captured the Wagner Kent Partnership
Client: The Wagner Kent Team (Becky & Nikkita)
Industry: Real Estate
Location: Gulf Coast of Florida (Escambia, Santa Rosa, Okaloosa)
Affiliation: Better Homes & Gardens Real Estate | Main Street Properties
Specialization: Residential and Commercial/Investment Properties
Meet Becky and Nikkita—a mother-daughter team whose complementary approaches create the perfect yin-yang dynamic in real estate. Becky brings decades of investment and lifestyle relocation expertise, while Nikkita connects with millennials and first-time buyers. Together, they represent the fluid, streamlined experience that makes buying or selling feel natural rather than stressful.
The Snapshot
THE CHALLENGE
In Florida's competitive Gulf Coast market, the Wagner Kent Team needed to differentiate themselves while working within Better Homes & Gardens brand guidelines. They required a cohesive visual system that would showcase their unique mother-daughter partnership advantage, appeal to distinct audiences from millennials to investors, and create a distinctive presence in a crowded market.
OUR PROCESS
We discovered their dynamic partnership story and translated it into a complete brand system. The mother-daughter relationship creates a unique approach—Becky's seasoned expertise balancing Nikkita's fresh perspective. We positioned them as the Gulf Coast's premier partnership, where two generations create one seamless approach with deep local knowledge and a streamlined process from search to closing.
THE RESULT
The team gained significantly increased confidence in presentations, with materials establishing immediate credibility. The distinctive wave element and educational resources positioned them as thorough professionals in a crowded market, while the brand authentically represents their partnership, helping clients immediately understand the unique value of their mother-daughter dynamic.
The Solution
A Strategic Brand Identity
The signature wave element isn't just coastal decoration—it's the visual representation of their partnership and streamlined processes. The flowing connection between "Wagner" and "Kent" symbolizes how seamlessly they work together, guiding clients through what can often feel like turbulent waters with grace and expertise.
-
Primary Logo: Wave connecting the names, representing partnership fluidity
Color Palette: Integrated the Better Homes & Gardens color palette
Typography: Montserrat font family for modern approachability
Four Logo Variations: Flexible applications across all materials
-
A comprehensive 12-page guide ensuring consistent application:
Logo usage and spacing requirements
Complete color system with HEX, CMYK, and RGB values
Typography hierarchy and pairing guidelines
Mission, vision, and values integration
-
Business cards with wave pattern and individual agent photos
Newsletter designs
Direct mail postcard system
LinkedIn & Facebook covers
-
"Downtown Dossier": Local area expertise showcase
"Pensacola Playbook": Community attractions and lifestyle benefits
"Know Before You Buy" Guide: Complete buying process walkthrough
"Know Before You Sell" Guide: Complete seller’s process walkthrough
-
Instagram carousel templates featuring "What's Happening in Pensacola?" series
Instagram listing templates
Instagram announcement templates
“We couldn’t have done it without them”
“Purposyn has been absolutely phenomenal to work with on our project. What started out as a simple meeting for advice on a team direction and logo, transformed into an entire array of materials that encompass our brand and everything we stand for. Kristen not only took the time to share her input, skills, and knowledge, but also went above and beyond to understand our goals and vision to integrate them into the final product. We've already had other agents, lenders, and contractors mention how much they love the logo and designs. Their work helps us stand out from our peers and focus on our goal of helping our clients find their Gulf Lifestyle. We couldn't have done it without them.”
Wagner Kent Team
