
Your Brand Should Reflect Your Deepest Purpose
You've built something meaningful—a business rooted in values and vision.
But somewhere along the way, your brand lost its connection to that original purpose. We help established businesses realign their brand with their values, clarify their story, and create meaningful impact through strategic brand development.
The Personal Brand Challenge
You’re great at what you do, but…
❌ You Blend In Your marketing looks like everyone else's in your industry
❌ Price Competition Clients choose based on price instead of your expertise
❌ Inconsistent Presence Your materials don't have a cohesive, professional look
❌ Unclear Positioning People don't immediately understand what makes you different
❌ Lost Opportunities The right clients and opportunities aren't finding you
❌ Confidence Gap You're hesitant to put yourself out there because your brand doesn't reflect your expertise
The Personal Brand Solution
What if your brand reflected you?
✅ Distinctive visual identity that sets you apart from competitors
✅ Premium positioning that attracts clients who value expertise over price
✅ Cohesive professional presence across every touchpoint
✅ Crystal-clear differentiation that makes your unique value obvious
✅ Magnetic brand that draws opportunities to you
✅ Confidence to show up knowing your brand represents your expertise
Why Professionals Choose Purposyn
Strategic Dictates Visual Direction
We don't just make you look good—we position you strategically to attract premium clients and opportunities.
Professional Quality
Your brand will match the quality of your expertise—polished, strategic, and distinctly you.
We Understand Professional Markets
We know what it takes to stand out in competitive fields like real estate, consulting, and professional services
Tools, Instructions, & Clear Communication
We translate design terminology into plain language and provide beautiful brand assets plus comprehensive guidelines showing exactly how to use them.
How We Partner Together
Every professional's needs are different. During our discovery call, we'll discuss:
Your expertise and who you serve best
What makes you different from others in your field
Whether you need a website to establish your authority
Your goals and timeline
Your budget
Then we'll recommend the right combination of services to position you powerfully in your market.
What We Create for
Personal Brands
We specialize in three core areas that professionals need to stand out.
-
Every personal branding project begins with research and strategy that is compiled in our signature Brand Guide—your comprehensive guide that positions you as the expert you are. We develop your personal brand positioning (who you serve, what makes you different, your unique value), define your target clients, and document complete visual identity guidelines.
This isn't just about making you look good—it's about strategically positioning you to attract premium opportunities and establishing you as an authority in your field.
-
Complete visual identities for your brand including logo suite, strategic color palettes, typography systems, and brand assets.
Everything designed to position you as the credible expert worth premium fees—not just another option.
-
Custom Squarespace websites that position you as the go-to expert in your field. Your site becomes your 24/7 credibility builder, attracting the right opportunities while you focus on your work.
How We Build
Your Personal Brand
Our streamlined process gets you from invisible to unforgettable:
Phase One
Define Your Position
Strategic discovery to understand your expertise, target clients, and what makes you different. We develop your personal brand positioning and strategy.
Phase Two
Create Your Visual Identity
Create your visual identity, messaging framework, and comprehensive Brand System Guide development, and usage guidelines.
Phase Three
Implement & Launch
Brand guide delivery and training, all brand assets organized and ready to use.
You're ready to show up as the expert you are.
Ready to
Stand Out?
You've built expertise. You've earned recognition. Now it's time for a personal brand that makes sure the right people notice.
Here's what happens next:
-
We'll discuss your business structure, goals, and challenges (30 minutes, no pressure)
-
Based on what we learn, we'll suggest the right services for you
-
Clear scope, timeline, and investment details
-
If it feels like the right fit, we begin building your personal brand
You Might Be Wondering…
-
Personal branding positions YOU as the brand. Your name, your expertise, your reputation are the assets. We focus on establishing you as an authority and differentiating you from other professionals in your field.
-
Not necessarily, but it is helpful! Some professionals just need strong brand positioning and visual identity for now.
We'll discuss whether a website makes sense for your goals and budget during our call.
-
That's exactly what we uncover during discovery. Most professionals are too close to their own expertise to see what makes them unique. We help you identify and articulate your differentiators.
-
Depending on scope, 4-10+ weeks from project kickoff to final delivery. We'll give you a specific timeline during the proposal phase.
-
Our single-focus business projects range from $5,000 to $15,000+ depending on what we're creating together. During our discovery call, we'll discuss your budget and recommend options that fit.
Let's Start the Conversation!
No pressure, no commitment—just a conversation about your expertise and how we might help position you powerfully in your market.