Keep the Heart Refresh
Taking Bible study from learning to living.
Client: Keep the Heart
Industry: Spiritual Resources
Package Category: Brand Foundation Intensive
Keep the Heart is a small business providing relatable resources for growing in faith. They approached us for a strategic brand refresh to modernize their visual presence while preserving the brand recognition they had built with their community. The client needed to enhance their professional credibility without losing the heartfelt connection their audience already loved.
Original Logo
The Snapshot
THE CHALLENGE
Keep the Heart needed to maintain brand recognition while modernizing their visual identity. They required a cohesive design system with elevated, unified brand presence that would resonate with a primarily female audience and ensure consistency across digital and print assets.
OUR PROCESS
While this project focused on a single brand, we applied our ecosystem methodology to ensure the refreshed identity could scale and integrate with future ventures while honoring existing brand equity. Our foundation process began with comprehensive brand strategy, defining core values, audience insights, and messaging hierarchy for future expansion potential.
THE RESULT
The brand refresh achieved the perfect balance of evolution and recognition, maintaining customer loyalty while enhancing professional credibility and market positioning. The modernized identity positioned Keep the Heart for expanded offerings and greater market reach while strengthening consistency across all touchpoints.
The Solution
A Strategic Brand Refresh
The refreshed identity preserved the recognizable intertwined hearts but introduced a refined, hand-drawn style with an elegant color palette to enhance brand consistency and professional appeal. This project exemplifies our philosophy that thoughtful evolution can be more powerful than complete reinvention.
DELIVERABLES
Primary & Secondary Logo Refinement
Brand Style Guide
Business Card Design
Discount Card Design
Podcast Cover
Product Photography Art Direction
Comprehensive Project Files
KEY INSIGHT
This project demonstrates our ecosystem philosophy: thoughtful evolution builds on existing equity while enabling future growth, proving that strategic refinement often creates more value than starting from scratch.