Built to Brand
A workshop sprint that helps startup founders get clear on their direction before they build their brand
Thursday, May 28, 2025 • 6:00pm CT / 7:00pm ET • Virtual
Sound familiar?
Someone asks what you do, and suddenly you're fumbling through an explanation that sounds different every time.
You know your business has value. You believe in what you're building. But when it comes time to actually talk about it, the words don't come out right.
You describe your business one way to a potential customer, another way to a friend, and a completely different way when someone important is listening. Nothing feels quite accurate. Nothing feels confident.
So you keep tweaking. Keep second-guessing. Keep waiting until you "figure it out" before you put yourself out there.
Meanwhile, opportunities pass. Investors tune out. Customers don't fully get it. And you're left wondering why your business isn't growing the way you know it could.
The problem isn't your business. It's that you haven't defined your brand yet.
You don't need a logo. You need direction.
After 2 hours, you'll have...
Clarity on your Why — A draft Purpose, Mission, and Vision statement that anchors every decision you make
Clarity on your What — The ability to articulate what you offer in terms of transformation, not just features
Clarity on your Who — A clear picture of exactly who you're serving (and who you're not)
Clarity on your How — A starting point for your brand voice, key messaging, and tagline
Words you can actually use — No more fumbling. No more "it depends." You'll know what to say and how to say it.
This is for you if you...
Have a business idea you've started testing (or are ready to launch)
Can't afford to hire a brand strategist or designer yet
Want to do things the right way, but aren't sure what "right" looks like
Are tired of describing your business differently every time someone asks
Need clarity before you spend another dollar on logos, websites, or marketing
This is not for established businesses looking for a rebrand. This is for founders near the beginning building the direction before the visuals.
Meet Your Host
Kristen Bryant Founder, CEO, and Brand Architect at Purposyn
Kristen has spent 15+ years helping brands find clarity, cohesion, and strategic direction. With an MFA in Graphic Design and a background in collegiate teaching, she brings both expertise and the ability to make complex concepts accessible.
At Purposyn, Kristen works with seed-stage founders to build brands worth investing in—brands that reflect the vision behind the venture, not just a logo slapped on a business card.
Built To Brand Workshop Sprint
Thursday, May 28, 2025
6:00pm CT / 7:00pm ET
2 Hours • Virtual
Available for 7 days after the live session
Early Bird — $47 Available through May 12
Regular — $79 After May 12
Still wondering?
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A replay will be available for 7 days after the workshop. However, the live session will include interactive elements and real-time guidance, so attending live is recommended.
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You'll walk away with drafted statements and a clear framework. Think of this as the strategic foundation—the clarity you need before investing in design or marketing.
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For founders who want to go deeper, 1:1 Brand Alignment Workshop sessions will be available at a special Workshop Attendee Rate. Details will be shared at the end of the session.
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No. The framework applies to any business. If you have something to sell and people to serve, this will help you communicate it clearly.