Key Kafé
Where Coffee Meets Community
Client: Key Kafé • Kimberly Gettle
Industry: Coffee & Real Estate
Package Category: Single-Focus Full Rebrand
As the founder of Key Brands, Kimberly Gettle leads Key Impressions & Key Rents in Pensacola, Florida. She recognized an opportunity to bring her professional community together in a more intentional way beyond the walls of the office. From that vision, Key Kafé was created, introducing a dual-purpose environment that serves premium coffee and healthy menu options while functioning as a strategic marketing extension of her real estate brands.
What began as a simple idea—a place for connection—evolved into a thoughtfully crafted brand experience that brings Kimberly’s vision to life.
The Snapshot
THE CHALLENGE
Key Brands needed to demonstrate integrity and build trust with potential real estate clients without relying on traditional interruptive marketing. Real estate transactions are high-stakes decisions that require relationship-building in comfortable, neutral environments. The challenge was creating a legitimate coffee shop that could naturally facilitate professional connections while serving as a lead generation tool for Key Impressions & Key Rents.
OUR PROCESS
We developed a comprehensive brand strategy that positioned Key Kafé as a professional hub specifically designed for Pensacola's real estate community. This included in-depth target market research, competitive analysis of local coffee shops, strategic positioning to differentiate from both chain and local competitors, and a complete visual identity system that balances professionalism with approachability.
THE RESULT
The comprehensive brand strategy positions Key Kafé to generate qualified leads for Key Brands while serving as a genuine community asset. The café provides real estate agents with a professional environment that reduces client anxiety during high-stakes transactions. By creating a space where marketing feels like hospitality, Key Kafé demonstrates brand values through experience rather than messaging.
The Solution
A Strategic Brand Ecosystem for Connection
Key Kafé operates as more than a coffee shop—it's a trusted community hub where business relationships naturally develop. The brand strategy positions the café as a demonstration of Key Brands' core values: integrity, professionalism, and authentic care for the community.
DELIVERABLES
Brand Strategy
Visual Identity
Printed Marketing Materials
Social Media Templates
Concept Designs
Package Designs
KEY INSIGHT
This project demonstrates how physical spaces can function as powerful marketing tools when designed with strategic purpose. By solving the "transaction environment" problem—creating psychological conditions conducive to major financial decisions—Key Kafé turns every customer interaction into a demonstration of the professionalism and care that defines Key Brands real estate services.