Two Generations,
One Seamless Brand:
How We Captured the Wagner Kent Partnership
Client: The Wagner Kent Team (Becky & Nikkita)
Industry: Real Estate
Location: Gulf Coast of Florida (Escambia, Santa Rosa, Okaloosa)
Affiliation: Better Homes & Gardens Real Estate | Main Street Properties
Specialization: Residential and Commercial/Investment Properties
Meet Becky and Nikkita, a mother-daughter real estate team on Florida's Gulf Coast. Becky brings decades of experience in investment properties and lifestyle relocation. Nikkita connects with millennials and first-time buyers navigating the market for the first time. Together, they create a dynamic that balances seasoned expertise with fresh perspective. But when they came to us, that partnership wasn't showing up in their brand. They looked like two agents sharing a name, not a team with a distinct advantage.
The Snapshot
THE TENSION
The Gulf Coast real estate market is crowded. Every agent claims local expertise. Every team promises a smooth process. Becky and Nikkita had something different, a genuine partnership where two generations brought complementary strengths to every client relationship, but nothing in their brand communicated that. They were also working within Better Homes & Gardens brand guidelines, which meant they needed to stand out while staying compliant. Without a visual identity that captured what made them unique, they were blending into a market full of agents who all looked the same.
THE TURNING POINT
The breakthrough came when we stopped thinking about them as two agents and started thinking about them as one fluid partnership. Their dynamic is the differentiator: Becky's depth and Nikkita's energy, working together to guide clients through what can feel like turbulent waters. That insight became the foundation for everything, including the signature wave element that connects "Wagner" and "Kent" in their visual identity. It's not coastal decoration. It's the visual representation of how seamlessly they work together.
THE TRANSFORMATION
Becky and Nikkita now walk into presentations with materials that establish credibility before they say a word. Other agents, lenders, and contractors have noticed. More importantly, clients immediately understand what makes their partnership different. They're no longer explaining their value; their brand does it for them. What started as a conversation about a logo became a complete brand system that captures who they actually are.
THE TAKEAWAY
When your differentiator is how you work together, your brand needs to show that, not just say it. Becky and Nikkita's partnership was always their strength. Now it's the first thing clients see.
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Primary Logo: Wave connecting the names, representing partnership fluidity
Color Palette: Integrated the Better Homes & Gardens color palette
Typography: Montserrat font family for modern approachability
Four Logo Variations: Flexible applications across all materials
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A comprehensive 12-page guide ensuring consistent application:
Logo usage and spacing requirements
Complete color system with HEX, CMYK, and RGB values
Typography hierarchy and pairing guidelines
Mission, vision, and values integration
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Business cards with wave pattern and individual agent photos
Newsletter designs
Direct mail postcard system
LinkedIn & Facebook covers
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"Downtown Dossier": Local area expertise showcase
"Pensacola Playbook": Community attractions and lifestyle benefits
"Know Before You Buy" Guide: Complete buying process walkthrough
"Know Before You Sell" Guide: Complete seller’s process walkthrough
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Instagram carousel templates featuring "What's Happening in Pensacola?" series
Instagram listing templates
Instagram announcement templates
“We couldn’t have done it without them”
“Purposyn has been absolutely phenomenal to work with on our project. What started out as a simple meeting for advice on a team direction and logo, transformed into an entire array of materials that encompass our brand and everything we stand for. Kristen not only took the time to share her input, skills, and knowledge, but also went above and beyond to understand our goals and vision to integrate them into the final product. We've already had other agents, lenders, and contractors mention how much they love the logo and designs. Their work helps us stand out from our peers and focus on our goal of helping our clients find their Gulf Lifestyle. We couldn't have done it without them.”
Wagner Kent Team
